John's blog

The Need to Define Need: Easy to Communicate

 

Easy to Communicate

Today, I’ll cover the fifth and last of the elements of need definition, ease of communication.

I’m thinking just now how funny it would be to try to explain this dimension of the need definition, ease of communication, in such a complicated way that I make it seem harder than it really is. You see; that’s the problem! We all have a tendency to make things complicated. I am absolutely sure that:

The Need to Define Need: Urgency

Urgency

Now, I’ll talk about the fourth element of need definition, urgency.

Urgent needs are those that make you come right up out of your chair when you read or hear about them and start demanding that they be addressed. Think about this. What really gets your blood boiling?

For me, knowing children are being neglected or abused is a hot button. For my wife, it is the abuse of women and children. For you, it may be something else entirely. We all know our own hot buttons.

The Need to Define Need: Relevancy

Relevancy

Let’s look at relevancy, the third element of need definition.

Relevant needs are, first and foremost, needs that impact the greatest number in society. Beyond this, however, every single person who reads your case statement will be asking, “How does this need impact me?’ Each one will also want to know, “Why should I care?”

The Need to Define Need: Real

Real

Here, I’ll address the second element of need definition.

Real needs mean primary needs. I talked in an earlier blog about primary and secondary needs. But let’s back up the truck and go over this again.

Many needs we observe in life are actually secondary needs. You see a man or a woman standing on a street corner begging. You feel moved by this, perhaps because you don’t want anyone going hungry.

Sample Case Statement

Here is the case statement Maggie Josiah developed for raising funds for her African Hospitality Institute. Remember, this is a working document, and she continues to update it.

 

AFRICAN HOPSITALITY INSTITUTE

Vocational School and Guesthouse

UGANDA, EAST AFRICA

 

Using and Building upon Empathy

 

From the outset, when you say that you want to do the right thing, you are making a moral statement, even though it may be a subjective one. And you are hoping that other people want to do the right thing with you. The fact that you experience this urge to do the right thing makes you a truly special human being. Why? Because it means you have empathy.

How We Get Money

 

Successful fundraising starts with an awareness that money is needed to accomplish something that someone or some organization believes is important. Fair enough, right?! But then what?

Confessions of A Professional Fund Raising Snitch

I’m Here to Help You in Fundraising

 
In these blogs, I’m going to slowly reveal the fundraiser’s secrets to success. I hope that doing this will help demystify the fundraising process and even help you become successful on your way to making something happen that will change this world for the better. Only some driving passion to do so would ever get anyone to become deeply interested in this topic.
 
I’ll share as many of my fundraising secrets as possible, but only one step at a time. However, you may be engaged with a project of your own RIGHT NOW and may desperately need help, unable to wait for me to spell out those secrets over the weeks and months ahead. 
 
 
Perhaps just a little email guidance is all you need to get on track to success. If need be, we’ll get on the telephone and talk and explore options and solutions. The important thing is never, ever to give up if you have a powerful case for doing something that will solve a real problem.
 
If you think having me visit your organization would be an inspiration, I’m happy to do that. When I travel to consult on fundraising, I do charge a fee. 
 
On occasion, I provide on-site consulting for an entire day and conduct a workshop on How To Raise Millions. In those cases, there is a very intense process of screening to make sure that the cause and its leadership are both 100-percent ready to receive professional guidance. The final decision to help is always mine. Only start down this road if you are prepared to make your case for face-to-face guidance on my terms. 
 
Thank you.
 
Now, let’s get on to the nitty-gritty.
 
Why Fundraising Is Always about Money
 
Fundraising is always about money! It’s about budgeting, setting fundraising goals, planning campaigns, identifying donor prospects, planning how to get your message out to those prospects, and getting them involved in your project. It’s about soliciting money from individuals, corporations, and foundations. It’s about thanking people for their support and making them feel really good about supporting your work. 
 
And, it’s about doing it all over again next year. 
 
Most people hate this work. But a few, like me, are crazy in love with it. You may be attracted to the idea of having money to support your charitable endeavors but find the whole process of developing a donor base for that support to be mysterious, and maybe even unattractive. Still, you know that someone has to do it, or at least that it has to get done somehow.
 
When I was a child, I was deeply moved by the parable of the good Samaritan. It just made sense to me that we were all in this world to help relieve the suffering of our neighbors, and as a child, I saw everyone as my neighbor. Of course, now I know the world is a bit more complicated than the way I saw it as a child. 
 
Still, nothing thrills me like programs and projects that are devoted to making this world a better place. And even if you have read only this far, I’m certain that some such project has you totally captivated and you need money to support that project. More likely than not, you’ll need to get a lot (or most) of that money from other people. 
 
That’s why I’m writing these blogs. I’m going to help you learn how to do that. But if you think this will be a quick, slam-dunk, learning process then you will be sadly disappointed. 
 
It has taken me a lifetime to learn these lessons. And it has required practice, patience, and determination to develop my artfulness in the employment of them. However, if you are truly passionate to learn them, I’ll do my best to teach you what I know.
 
I learned this first lesson early:
 
You get money from people who have money. 
 
You’re with me so far, right!? But then what? The more important question is, “How do you get people to part with their money?”
 
I knew from the time I was very young that I wanted to be a social worker. After college, I even went to social work graduate school. I dropped out of that graduate program after one year, however, because I could not get on the community organization track that drew me to the field of social work. Instead, my school was determined to turn me into a caseworker or a group therapist. 
 
During my first weeks in graduate school, I was assigned to an internship. In my case, I worked twenty hours each week at the juvenile court located in the heart of St. Louis, Missouri. My professors were teaching me Freudian-based counseling, and my clients (all juveniles) were struggling simply to survive on the streets. The disconnect was obvious to me, but my professors didn’t get it. 
 
Everyone I worked with was ignorant about money, especially the “how tos” of getting money to flow from one person’s pocket to another’s. My “clients” were poor. Yet they had to eat and clothe themselves and find shelter, just like everyone else. So most of them turned to gangs that had illegal enterprises of all kinds that allowed them to provide for their basic needs. 
 
I was determined to discover everything I could about money, how to get it legally, how to hold on to it, make it grow, and even give it away intelligently. When I learned all of this, I wanted to share that knowledge with others so they could become self-sufficient and live within society as heroes, not villains. My odyssey to master the knowledge I sought was certainly a winding road.
 
My first fundraising job was as PR director with United Way in South Bend, Indiana, at the age of 24. But with just one year on the job, I was certain this was where I would learn much of what I so desperately wanted to know—from the field of professional fundraising. 
 
Over the next 33 years, I became the master of my little universe, using what I learned for the benefit of charities of all types. Eventually, I became a philanthropist and began teaching my fundraising secrets to charities my wife and I loved. 
 
The story I tell in Turn Right at the Dancing Cow is just one chapter about where my journey has taken me, but it is the chapter that has moved me most. You will know why only after reading the book. You may even learn a few of my fundraising secrets from that book, as I’ve salted it with several (especially in the last section of the book).
 
To make good things happen in this world, it does take money. Fundraising is always about money. But …
 
In the next blog, “Why Fundraising Is Never Just about the Money,” you’ll see how these two seemingly contradictory ideas connect. In fact, if you set out to obtain money without knowing what I teach next, you won’t ever have any success in fundraising.