Getting Results: The Benefits of Making Your Project Accountable
I’m always amazed at the push-back I receive from clients about making their projects fully transparent and publicly accountable. Frequently, clients communicate that they just want the money from donors, not their oversight and micro-management of the project.
When I get this vibe, I want to grab these clients by the lapels and shake them! Are you kidding me? There is no such thing as a charitable project without openness and accountability.
There are no charitable dollars without creating a full partnership with your donors.
Without a doubt, some charities have learned they can solicit money from people and then, because everyone is so busy, actually skim over the reporting of results and get away with it.
But what have you gotten away with if you do this? Most charities will need further help and assistance from those same donors again next year. If you don’t make them feel like full partners at every turn, do you really believe they will be there for you the next time you require their help?
Think about this as you prepare to write the section of your case statement presenting the hoped-for results that will flow from implementing your solution. Not only will you need to present those hoped-for results in a persuasive manner, but you will also be expected to spell out just how you will communicate those results to your constituents.
In earlier blogs, I said of this section in your case statement that you must:
Include a clear and believable presentation about benefits that will flow from the solution, which must be measurable and verifiable.
The biggest benefit for including this section in your case statement is that it communicates your openness and responsiveness to the requirement of accountability. From the potential donor’s perspective, this means you can be more completely trusted.
In the donor/charity relationship, trust is everything.
Trust is all about being trustworthy, then earning the trust of others, and then proving over and over again that donors who invested with you made a great decision.
Yet, here is a warning (which is also an opportunity), If trust is everything in donor relationships, are you trustworthy? Let’s explore this question in my next blog, “Getting Results: Benefits of Creating a Full Partnership with Donors.”